Disney+ has announced its expansion into e-commerce, allowing consumers to now shop exclusive merchandise from brands like Star Wars, Marvel, Disney Animation Studios, National Geographic, and Pixar. According to the company, Disney+ main profiles with users who have been verified to be at least 18 years old in the U.S. will have access to this exclusive shop.
To view and buy the special products, Disney+ users will hold their phones up to the TV screen to scan a QR code. Alternatively, customers can go to a specific URL if they want a more conventional online buying experience.
"Special access to this curated collection of merchandise for the upcoming holiday season is the latest example of the many ways we experiment with how to improve the user experience on Disney+, which includes enhancing the benefits of being a subscriber," said Alisa Bowen, President of Disney+, in a statement. "We’re excited to collaborate with Disney to explore how we can potentially better serve our audiences by expanding the ways they get to interact with the stories and characters they love on Disney+."
Exclusive Subscription-Based Merchandise
Disney+ Expands Into E-Commerce with a Merch Shop
Trend Themes
1. Subscription-based Merchandise - The dawn of more subscription-based merchandise could happen as more businesses explore bringing merchandising into their subscription models.
2. QR Code Ordering - With increased digitization and contactless shopping, QR code ordering will shape the future of the retail industry.
3. Entertainment + E-commerce Integration - The integration of entertainment and e-commerce presents a disruptive innovation opportunity as more companies look for ways to tap into their loyal customer base.
Industry Implications
1. Streaming Services - Streaming services like Netflix, Amazon Prime Video and Hulu can target the growing audience using TV, streaming, or the web with exclusive merchandise and product lines.
2. Online Retail - The growing trends indicate the need for an omnichannel strategy that includes seamless integration of personalized shopping experiences along with traditional e-commerce sites.
3. Media - Media platforms that converge with e-commerce can create new monetization models and targeted advertising opportunities for brands and companies.