This commercial for the Samsung S8300 Ultra Touch mobile phones may not win an award for outstanding special effects, but it's fun to watch at least once.
My favorite part is the disco dancing baby chicks and the hamsters stuffing their faces with popcorn.
The ad was created by advertising agency The Viral Factory.
Implications - Commercials don't always have to be incredibly cerebral or groundbreaking to make an impact. As this commercial shows with its dancing creatures, simply getting the attention of your target audience can sometimes be all you need to do in order to convey your brand or your product. For the consumer not looking to have to deconstruct the message being communicated to them, that is definitely an appealing prospect.
Disco Dancing Chicks
Samsung Mobile Uses Baby Animals To Get Your Attention
Trend Themes
1. Animal-based Advertisement - Using animals in advertisements may grab consumers' attention and increase brand recognition.
2. Humorous Commercials - Creating fun and entertaining commercials can leave a lasting impression on consumers and positively impact brand image.
3. Non-traditional Advertising - Innovative and unexpected marketing techniques, such as using animal actors, can differentiate a brand from competitors and generate buzz.
Industry Implications
1. Consumer Goods - Consumer goods companies can use animal actors and humorous commercials to promote their products and stand out in a crowded market.
2. Entertainment - The use of animal actors in advertisements may appeal to the entertainment industry, such as movie studios or theme parks, looking to create similarly engaging and entertaining content.
3. Marketing and Advertising - Marketing and advertising agencies can explore non-traditional and humorous advertising techniques, such as those used in this Samsung commercial, to better serve their clients and attract new business.