Although Dirty Rich is only known as an online shop that provides stylish gals with hard-to-get Australian fashion labels such as Hellz Bellz, Married to the Mob and Princess to the Posse, they have finally released their own Dirty Rich SS11 collection. Of course, it is only a small step considering that it is only made up of two tops, but I'm sure it's only the beginning of something great.
The Dirty Rich SS11 collection features the Surry Hills 2010 tank as well as a more fitted Rich Raglan shirt that has a rather retro look. Perfect for casual summer days, these shirts can easily fit into just about any wardrobe.
The Dirty Rich SS11 collection is reasonably priced at $45 for each shirt.
Casual Retro Fashion
The Dirty Rich SS11 Collection is a Throwback to the 90s
Trend Themes
1. Retro Fashion Revival - Opportunities for fashion industry leaders to create affordable 90s-inspired clothing lines.
2. Nostalgia Marketing - Opportunities for businesses to capitalize on consumer longing for previous fashion trends.
3. Online Fashion Retail Expansion - Opportunities for fashion retailers to expand their online offerings with unique and in-house designed collections.
Industry Implications
1. Fashion Retail - Creating in-house designed, 90s-inspired clothing lines that are affordable yet trendy and fashionable.
2. Marketing - Developing marketing campaigns that cater to consumers’ desires for nostalgic fashion trends.
3. E-commerce - Launching online stores that offer unique and in-house designed collections for a wider consumer base.