diptyque introduces ‘L’Eau Papier,’ a satisfying scent that replicates the smell of fresh ink on paper. ‘L’Eau Papier’ translates to water paper in French, and the brand has used this concept to explore themes of imagination and emotion through its newest fragrance. The scent was created under the guidance of perfumer Fabrice Pellegrin, a famous fragrance-maker known for their popular scents from Thierry Mugler, Hermès, Jo Malone, and more.
‘L’Eau Papier’ combines scents of musk, steamed rice, and blonde wood accords to embody the smell of wet ink on textured paper accurately. The custom logo for the perfume was created by French artist Alix Waline, who designed it with a monochromatic watercolor palette.
‘L’Eau Papier’ is now available for purchase on diptyque’s website.
Water Paper-Scented Perfumes
diptyque's New Fragrance Mimics the Smell of Ink on Paper
Trend Themes
1. Scented Memories - Creating perfumes that trigger powerful memories can be a disruptive innovation opportunity for fragrance makers.
2. Multi-sensory Experience - The trend of incorporating scents into products, such as perfumes that smell like paper and ink, can be a disruptive innovation opportunity for various industries including fashion, retail, and home decor.
3. Art and Fragrance - Collaborations between artists and fragrance makers, such as diptyque's partnership with Alix Waline, can be a disruptive innovation opportunity for creating unique and visually-stunning perfume designs.
Industry Implications
1. Fragrance - The fragrance industry can explore the trend of creating scents that trigger powerful memories and emotions, such as perfumes that smell like paper and ink.
2. Fashion - The fashion industry can incorporate scents into their products, such as clothing and accessories, to create a multi-sensory shopping experience for customers.
3. Home Decor - The home decor industry can incorporate scents into their products, such as candles and diffusers, to create a multi-sensory experience for customers and differentiate their offerings from competitors.