This Diplom-Is’ Royal ice cream packaging has been developed by Berry for the Norway-based brand as a more sustainable take on the brands existing packaging. The packaging is crafted with non-carbon black plastic rather than the traditional carbon black plastic alternative and is detectable by Near Infra-Red (NIR) scanners used within waste sorting protocols. This will make the ice cream containers recyclable and suitable for disposal through municipal programs.
Communications Manager Anne-Line Molland spoke on the new Diplom-Is’ Royal ice cream packaging saying, "We are always on the lookout for more sustainable and affordable packaging solutions for our products so when we got the opportunity to switch our premium ice cream brand Royal to non-carbon black containers, the choice was easy."
Sustainable Ice Cream Packaging
This Diplom-Is’ Royal Ice Cream Packaging is Recyclable
Trend Themes
1. Sustainable Packaging - The trend towards sustainable packaging offers an opportunity for companies to innovate and develop eco-friendly alternatives.
2. Non-carbon Black Plastic - The use of non-carbon black plastics in packaging offers a disruptive innovation opportunity for companies to decrease their carbon footprint and improve recyclability.
3. NIR Scanning for Waste Sorting - The trend towards using NIR scanning for waste sorting protocols offers an opportunity for companies to implement more efficient and accurate waste management practices.
Industry Implications
1. Food Packaging - The food packaging industry has an opportunity to address consumer demand for sustainable and recyclable options by innovating and introducing eco-friendly alternatives like non-carbon black plastic.
2. Waste Management - As the use of NIR scanning for waste sorting protocols becomes more widespread, the waste management industry has an opportunity to innovate and improve their processes to become more efficient and accurate.
3. Consumer Goods - Consumer goods companies have an opportunity to differentiate themselves and meet consumer demand for sustainability by using non-carbon black plastics and other eco-friendly materials in their packaging.