The Dinner Time Pasta branding was a project done by students Dan Ogren and Kaz Ishii from the Savannah College of Art and Design.
The project was to create a brand from scratch. The duo said of their project design, "[We wanted to] put a strong emphasis on family gathering. It distinguishes itself from competitors by making a bold statement with a less traditional Italian look."
The packaging for Dinner Time Pasta used a simple color scheme of orange and black with accents of a cardboard brown color.
Implications - Branding and packaging have become extremely important investments for companies. By having unique designs, the packaging will stand out against competitors on the shelf. When designing, however, target groups' preferences must be considered.
Family Bonding Branding
The Dinner Time Pasta Project Captures the Essence of Meals
Trend Themes
1. Unique Packaging Designs - Creating packaging designs that stand out from competitors on the shelf.
2. Brand Differentiation - Making bold statements with less traditional designs to distinguish from competitors.
3. Targeted Design Approach - Considering the preferences of target groups when designing packaging.
Industry Implications
1. Consumer Packaged Goods - Companies in the consumer packaged goods industry should invest in unique packaging designs to compete effectively.
2. Graphic Design - Graphic designers can focus on creating bold and distinctive packaging designs for brands.
3. Market Research - Market research professionals can help companies understand target groups' preferences for packaging design.