The RoadHouse Cinema in Tucson, Arizona, is a dine-in movie theater that boasts a full-service kitchen and bar. While the idea of snacking at the movie theater is nothing new, this cinema provides guests with a more upscale dining option.
At the RoadHouse Cinema guests can indulge in first-run movies while dinning on gourmet meals. Instead of the standard selection of popcorn and candy, the RoadHouse Cinema offers fresh salads, personal pizzas, burgers and other filling options. The cinema is also equipped with a full-bar that allows guests to order craft beers, wine and mixed drinks. To make the service convenient for guests, there are small buttons on each seat that call servers in at any time.
The popularity of the dine-in theater demonstrates a growing demand for a more complete movie theater experience that includes more upscale dining options.
Dine-In Movie Theates
This Cinema Boasts a From-Scratch Kitchen and Full Bar
Trend Themes
1. Upscale Dining at Movie Theaters - Opportunity for movie theaters to enhance the dining experience by offering gourmet meals and a full bar to attract customers.
2. Convenience Features in Dine-in Theaters - Incorporating small buttons on seats to call servers creates a more convenient and enjoyable experience for moviegoers.
3. Growing Demand for Complete Movie Theater Experience - Consumers are increasingly seeking movie theaters that provide not only movies but also upscale dining options.
Industry Implications
1. Movie Theater Industry - Movie theaters can disrupt the industry by incorporating upscale dining options and convenience features into their establishments.
2. Restaurant Industry - Restaurants can seek collaboration opportunities with movie theaters to offer gourmet meals and drinks in a unique dining setting.
3. Entertainment Industry - The entertainment industry can take advantage of the growing demand for a complete movie theater experience by developing innovative concepts that combine movies, dining, and convenience features.