The Dim Mak Fall/Winter 2012 lookbook was shot in a convenience store parking lot that could be anywhere in America. The clothing brand takes its electronic music curators, which include Steve Aoki, and Atari Teenage Riot, and translates their musical styling into an electronic rave fashion that is the epitome of cool.
Dim Mak is described by its curators as a clothing label that touches "the vital points of urban fashion." The collection uses bright neon colors, along with bold patterns and gold jewelry to create a flashy, youthful look. Showing off how to wear it together is ultra-cool MC Iggy Azalea.
The Dim Mak Fall/Winter 2012 is available at the Dim Mak webstore, or at colette in Paris.
Urban Neon Raver Apparel
The Dim Mak Fall/Winter 2012 Lookbook Offers Fabulous Street Wear
Trend Themes
1. Urban Neon Raver Fashion - Disruptive innovation opportunity: Develop a sustainable and eco-friendly line of neon rave apparel to cater to the growing demand for fashionable and sustainable clothing.
2. Electronic Music-inspired Fashion - Disruptive innovation opportunity: Create a wearable tech line that integrates LED lights and sound-reactive fabrics, allowing users to express their love for electronic music through their clothing.
3. Convenience Store Chic - Disruptive innovation opportunity: Collaborate with convenience stores to create branded clothing lines that blend streetwear style with the aesthetics of convenience store culture.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the incorporation of innovative fabrics and materials into urban fashion, creating unique and eye-catching designs.
2. Music - Disruptive innovation opportunity: Develop interactive fashion experiences that enhance live music performances by syncing lighting effects and clothing designs to the beat of the music.
3. Retail - Disruptive innovation opportunity: Introduce limited edition fashion collaborations between streetwear brands and traditional retailers to attract a wider customer base and create exclusive shopping experiences.