The Digital Welcome was created to connect students with a virtual replica of a university's campus and key landmarks. Where possible, many students are opting to take their classes online this back-to-school season, which means that thousands of new university students will be missing out on welcome weeks and in-person events to get to know their new campus and peers. Several UK universities are being reimagined for this digital event series, which gives students the opportunity to join sports teams, interest groups and engage with brands and local businesses.
Pot Noodle is participating to share Cook Less, Live More messaging with a game that encourages students to escape the 9-5 lifestyle and win prizes.
Virtual Campus Events
Pot Noodle is Virtually Connecting with Students via The Digital Welcome
Trend Themes
1. Virtual Campus Events - The trend towards virtual campus events creates opportunities for brands to engage with students and build brand loyalty in a more personalized way.
2. Online Education - The move towards online education creates opportunities for brands to offer solutions that support virtual learning and help students adapt to the new educational environment.
3. Gamification - The use of gamification in virtual campus events creates opportunities for brands to engage students in a fun and interactive way, build brand awareness and collect data for better marketing targeting.
Industry Implications
1. Higher Education - Higher education institutions can innovate by creating more immersive virtual campus events that help students feel more connected and engaged in their new learning environment.
2. Branding - Branding companies can offer tailored, interactive solutions that help brands connect with students during virtual campus events and build brand loyalty through gamification and personalization.
3. Marketing - Marketing companies can offer data analytics and targeted marketing solutions that help brands take advantage of the wealth of data collected during virtual campus events to create more effective marketing campaigns.