Nike Spain's 'Football: Anywhere. Anytime.' campaign brings a projected digital sports field to the sports-crazed youth of Spain. Advertising agency 'Doubleyou' crafted this clever campaign to bring people together for an impromptu game of soccer and promote the FC247 line of Nike footwear; a clever way to bring the game to the players.
Nike Football Spain sends out trucks with its merchandise and capabilities to set up a soccer field on the streets. At the center of the field is the iconic Nike logo and just beyond the goal lines include the FC247 logo and 'MiPista' hashtag from the campaign. The attitude of the FC247 line encourages players to own the turf, the court and the streets played on. Similarly, this guerilla advertisement would surely dominate the streets at night.
Digitally Projected Football Fields
Nike Spain Brings a Digital Sports Field to the Streets
Trend Themes
1. Digital Projection - Opportunity for brands to leverage digital projection technology to create unique and interactive experiences.
2. Experiential Advertising - Potential for brands to engage with consumers through immersive and unexpected advertising campaigns.
3. Street Sports - Growing trend of organizing sports activities and games in unconventional urban settings.
Industry Implications
1. Sports Apparel - Brands in the sports apparel industry can explore innovative ways to showcase and promote their products.
2. Advertising - Opportunity for advertising agencies to develop creative campaigns that utilize digital technology to capture attention.
3. Event Management - Rising demand for event management companies to organize unique and memorable experiential marketing events.