Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform delivers the only solution for brands to create and control a personalized experience for their consumer that is uniquely superior.
The Digital Retail Mirror is a perfect fit for Duty-Free retail in terms of attracting customers and to explain a product without using staff. This helps to save costs and gives an unforced customer interaction, which is great for Millennials (18 to 35-year-olds).
The tower mirror is a great POS and could be adjusted easily for brands. The smaller countertop unit could be used for cosmetics, jewelry, eyewear and headwear.
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
Trend Themes
1. Personalized Customer Experience - The Mirrus Retail Mirror allows brands to create a personalized experience for consumers, optimizing the buying opportunity.
2. Cost-saving Technology - The Digital Retail Mirror helps retailers save costs by reducing the need for staff to explain products to customers.
3. Millennial-focused Marketing - The unforced customer interaction provided by the Mirrus Retail Mirror is particularly appealing to Millennials (18 to 35-year-olds).
Industry Implications
1. Duty-free Retail - The Digital Retail Mirror is a perfect fit for duty-free retail, attracting customers and providing product explanations without staff.
2. Cosmetics Industry - The smaller countertop Mirrus unit is ideal for displaying and promoting cosmetics products in an engaging way.
3. Jewelry and Eyewear Industry - The adjustable tower mirror of the Mirrus Retail Mirror can be easily utilized by brands in the jewelry and eyewear industry for product showcasing.