Club House and French recently joined forces with Canadian skating Olympian Scott Moir to create a digital mosaic of Canadians showing their homes and their pride for their country. The brands asked Canadians to share on social media what "my home is Canada" means to them.
Upon receiving over 300 photos from across the country, "each of which showcased stunning landmarks, delicious foods, and idyllic scenery during all four seasons," the images were compiled to create this stunning digital mosaic. The aim of the project was to "encapsulate how beautiful and diverse [Canada] is, and ‘bring light’ to the dark days of winter."
Knowing how many Canadians had their mental health impacted by the COVID-19 pandemic, this stunning digital mosaic is sure to "instill positivity, gratefulness, and optimism."
Branded Home Pride Mosaics
Club House and French Create a Digital Mosaic Showing Canadian Pride
Trend Themes
1. Digital Mosaic Marketing - The trend of creating digital mosaics to showcase user-generated content can be applied across industries to promote products or services.
2. Social Media Campaigns - Using social media to encourage user-generated content is becoming increasingly popular in marketing campaigns.
3. Brand Collaborations - Collaborating with other brands or influencers can produce unique and visually stunning marketing campaigns.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can apply this trend in creating visually appealing and engaging campaigns.
2. Tourism and Hospitality - Highlighting the beauty and diversity of destinations through digital mosaics can attract tourists and promote local businesses.
3. Social Media Platforms - Social media platforms can leverage this trend to encourage user-generated content and engagement.