The Digital Media Marketing Cooler Door Display Handle has been unveiled by CSE Products Inc. at the 2019 NACS Show as a new solution for convenience stores and retailers to enhance promotional capabilities.
The device works by being installed onto inline cooler glass doors or freestanding refrigeration units and providing a connected spot for ads to be displayed to the shopper. This could work effectively to influence consumer buying decisions by providing potential product pairings, specials and much more.
The Digital Media Marketing Cooler Door Display Handle is WiFi and Bluetooth-ready, and is ready to be configured in any network with any range of media options. The solution speaks to the increasing permeation of the Internet of Things into the retail environment to help enhance promotional capabilities.
IoT-Powered Retail Handles
The Digital Media Marketing Cooler Door Display Handle is Connected
Trend Themes
1. Internet of Things in Retail - The increasing use of IoT in retail environments presents opportunities for enhanced promotional capabilities and personalized marketing.
2. Connected Advertising Displays - Connected advertising displays, like the Digital Media Marketing Cooler Door Display Handle, provide convenience stores and retailers with a new way to engage shoppers and influence buying decisions.
3. Enhanced Consumer Influence - By utilizing connected devices and dynamic media options, retailers have the potential to significantly impact consumer buying decisions and drive sales.
Industry Implications
1. Retail - The retail industry can leverage IoT-powered advertising displays to create new marketing opportunities and increase customer engagement.
2. Advertising - Connected advertising displays present a disruptive innovation for the advertising industry to deliver targeted and interactive marketing campaigns to consumers.
3. Consumer Electronics - The consumer electronics industry can capitalize on the demand for IoT-connected devices in retail environments, such as the Digital Media Marketing Cooler Door Display Handle.