Social distancing practices have led to the cancellation of some major events, pushing brands to get creative -- an example of this is ANAÏS JOURDEN's digital fashion show, which poses as a solution to the crowded fashion week.
The label was set to do a runway show, but has now moved its efforts to the online world, producing a digital fashion show. The Hong Kong-based label leans into technology, debuting its new line by projecting simulated models on a big screen. Virtual avatars are modeling the brand's clothes, which feature custom NIke sneakers and swoosh-embedded apparel. The avatars were also joined alongside human models, bridging the gap between the online and offline world.
Avatar-Modeled Fashion Shows
Anaïs Jourden's Digital Fashion Show Features Avatars and Humans
Trend Themes
1. Digital Fashion Shows - Using avatars and virtual models to showcase clothing lines presents a disruptive innovation opportunity for fashion brands to adapt to social distancing practices.
2. Simulation Technology in Fashion - The use of simulated models in fashion shows opens up possibilities for brands to experiment with new presentation formats and engage a wider online audience.
3. Online-offline Integration in Fashion - Combining virtual avatars with human models in fashion shows creates an opportunity to bridge the gap between the digital and physical fashion experiences, leading to immersive and engaging events.
Industry Implications
1. Fashion - The fashion industry can explore avatar-modeled fashion shows as a disruptive innovation to adapt to changing circumstances and reach global audiences.
2. Technology - Advancements in simulation technology offer disruptive innovation opportunities for the tech industry to provide solutions for creating realistic virtual models for fashion shows.
3. Event Management - The event management industry can leverage digital fashion shows as a disruptive innovation to organize immersive and interactive experiences that transcend physical limitations.