The DiGiorno Gluten Free Pizza has been launched by the brand to offer consumers with a way to enjoy the convenient product without having to worry about any gluten in the mix. The pizzas come in Pepperoni and Four Cheese varieties, which are both made with hand-tossed crusts that have a thick, crispy texture to help the ingredients really stand out. The products are certified gluten-free to provide enhanced peace of mind to shoppers when picking up the pizzas in-store.
The DiGiorno Gluten Free Pizzas are being launched now at Target store locations, but will see a broader retail rolling taking place later into the year. The pizzas meet the changing needs of consumers who have dietary restrictions that require them to be more discerning of the products they purchase.
Frozen Gluten-Free Pizzas
DiGiorno Gluten Free Pizza Has a Thick, Hand-Tossed Crust
Trend Themes
1. Gluten-free Convenience Foods - With increasing demand for convenient and gluten-free food options, there is an opportunity for brands to innovate by offering more diverse and unique options beyond pizza.
2. Certified Gluten-free Products - There is an opportunity for brands to create and market more certified gluten-free products that offer peace of mind to consumers with dietary restrictions.
3. Thick Crust Gluten-free Pizzas - By innovating with thicker, hand-tossed gluten-free crusts, brands can offer a unique pizza experience for consumers who may have previously been limited in their options due to dietary restrictions.
Industry Implications
1. Convenience Foods - Brands within the convenience food industry can capitalize on the increasing demand for gluten-free options by expanding their product lines and incorporating trends such as certified gluten-free products and thicker crust pizzas.
2. Gluten-free Products - There is a growing industry for gluten-free products and brands that offer certified gluten-free options, as consumers become more health-conscious and aware of their dietary restrictions or choices.
3. Frozen Pizza - Innovation within the frozen pizza industry can be achieved by creating gluten-free options with unique crust textures, such as thicker, hand-tossed crusts, to better serve consumers with dietary restrictions and set themselves apart from competitors.