Vodka brand Conca and water activist group Digdeep decided to raise awareness about the world's ever growing water crisis with this speciality vodka made from repurposed pool water.
To help spread the message that "every drop counts," Digdeep took the water from a swimming pool that would of otherwise been drained and decided to purify it. Using this repurposed pool water, the group enlisted the help of Conca to create 'Conca Panamericano.'
This special purified pool water vodka comes in a limited batch and features vibrantly colored and numbered labels designed by graphic design studio 'The Yellow Loft.' To celebrate the release, an 'Empty Pool Party' was held that didn't waste any water with a filled pool, but did serve drinks made from this eco-friendly specialty vodka collaboration.
Repurposed Pool Water Vodka
This Vodka Collaboration Between Digdeep and Conca Uses Pool Water
Trend Themes
1. Repurposed Water - Repurposing water from uncommon sources for food and beverage production, such as pool water for vodka, as a sustainable way of reducing water waste and promoting green initiatives.
2. Water Purification Innovation - Developing and implementing advanced water purification technologies to improve the quality of water from non-potable sources, such as pools, wastewater, and brackish water, for various applications, including food and beverage production.
3. Eco-friendly Beverages - Launching new lines of eco-friendly beverages, including vodka made from repurposed water, to appeal to environmentally-conscious consumers and help to reduce environmental impacts.
Industry Implications
1. Alcoholic Beverages - Incorporating sustainable production practices and environmentally-friendly ingredients in the alcoholic beverages sector, such as drinks made from repurposed water, can help to attract eco-conscious customers and promote social responsibility.
2. Water Treatment - Developing and implementing new technologies and processes to treat non-potable water sources, such as pool water, to produce safe and clean drinking water for various applications, ranging from industrial to residential sectors.
3. Green Marketing - Developing marketing strategies to promote environmentally-friendly products, such as the vodka made from repurposed water, can help businesses reduce environmental impacts while appealing to a growing market of eco-conscious consumers.