Aqua Glow by Oriflame Cosmetics is the brand's new dietary supplement drink and its first foray into the creation of beauty drinks. The Ceramosides & Lingonberry Drink was created to complement skincare routines and boost hydration from the inside out, and the design of the product's packaging was created to look at home in the skincare and beauty aisle. Aqua Glow boasts a minimalist, Scandinavian aesthetic that reflects the brand's Nordic roots, all the while communicating the product as "aspirational and Instagrammable."
The dietary supplement is packaged into conveniently portioned single-serve pouches, so that the product can easily be dissolved and consumed with water.
Increasingly, consumers are approaching beauty from the inside out, especially by turning to ingredients like lingonberry that may already be in some of their favorite foods and beverages.
Beautifying Lingonberry Supplements
Aqua Glow is a Dietary Supplement Drink with Lingonberry
Trend Themes
1. Internal Beauty Supplements - The rise of beauty drinks like Aqua Glow signals an increasing interest in internal beauty supplements.
2. Minimalist Aesthetics in Packaging - The minimalist and Instagrammable packaging of Aqua Glow highlights a growing trend towards aesthetics-driven packaging for supplement drinks.
3. Functional Beverages for Skincare Routines - Creating functional, skincare-focused drinks like Aqua Glow offers a trend towards multi-functional beauty products.
Industry Implications
1. Beauty and Skincare Industry - As Aqua Glow marks Oriflame Cosmetics' first foray into beauty supplements, this trend offers a disruptive innovation opportunity to the beauty & skincare industry.
2. Functional Beverages Industry - The increasing demand for functional drinks like Aqua Glow offers an opportunity for the functional beverages industry to expand their product offerings.
3. Packaging and Design Industry - The demand for minimalistic and aesthetically-driven packaging provides an innovative opportunity for the packaging and design industry to develop unique designs for supplement drinks like Aqua Glow.