Serbian designer Angelina Radovanovic created a logo and package redesign for diet 7Up cans. The soda cans feature a geometric pattern that resembles a three-dimensional print. The cans also feature light pastel colors to emphasize the diet drinks as a lighter beverage choice.
The cans in this project present three unique flavors that include regular diet 7Up, a cherry flavor and an apple flavor. The regular diet soda can is displayed in a light blue color while the the cherry flavor uses blush pink hues. Lastly, the apple flavor is represented by a light green color that is reflective of its ingredients.
The cans use the same geometric pattern design to create a cohesive flow among the entire series. The only difference between the simple, yet elegant cans is designer Angelina Radovanovic's use of varying hues.
Remixed Geometric Sodas
These Redesigned Diet 7Up Cans Boasts Angular Patterns and Pastel Colors
Trend Themes
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Geometric Packaging Design — Opportunity for companies to innovate their product packaging with eye-catching geometric patterns.
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Pastel Color Schemes — Opportunity for companies to adopt light pastel colors in their branding to convey a sense of freshness and healthiness.
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Flavor Variety — Opportunity for companies to expand their product offerings by introducing unique flavors and corresponding packaging designs.
Industry Implications
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Beverage Industry — Disruptive innovation opportunity for beverage companies to revamp their product packaging and introduce new flavors.
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Graphic Design Industry — Opportunity for graphic design companies to offer their expertise in creating visually appealing geometric patterns and pastel color schemes to enhance brands' packaging.
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Food and Beverage Packaging Industry — Opportunity for packaging companies to develop innovative and attractive packaging solutions for the food and beverage industry, incorporating geometric patterns and pastel colors.