The Diesel Kick Ass ad campaign elevates the joy of wearing Diesel sneakers while planting one in the derrière of the truly deserving to new heights.
With a tagline that reads, "Diesel Sneakers. Not Made for Running," the Diesel Kick Ass ads speak to the vigilante super-hero in all of us. The ads seem to ask, why not look good wearing a pair of great shoes while improving the world with a little well-placed butt-kicking ?
And I ask, who can resist the appeal of that?
Butt-Kicking Shoevertising
Diesel Kick Ass Ads Show Diesel Sneakers are Not Made for Running
Trend Themes
1. Superhero-inspired Advertising - Opportunity for brands to create ad campaigns that tap into the superhero narrative to inspire consumers.
2. Empowerment Through Fashion - Opportunity for fashion brands to promote self-expression and empowerment through their products.
3. Humorous and Bold Advertising - Opportunity for brands to use humor and bold statements in advertising to capture consumers' attention.
Industry Implications
1. Fashion Industry - Fashion brands can utilize these trends to create innovative marketing campaigns and connect with their target audience.
2. Advertising Industry - Opportunity for advertising agencies to develop creative and impactful campaigns that resonate with consumers.
3. Superhero Merchandise Industry - Brands in the superhero merchandise industry can partner with fashion brands to create unique collaborations that appeal to fans of both fashion and superheroes.