Photographer Anthony Gayton captures model Philipp Bierbaum in a wintry menswear shoot in 'Die Presse' for Schaufenster. Bierbaum is the quintessential global traveler, looking great everywhere he goes. The pictorial appears as a supplement to Schaufenster, an Austrian magazine.
What I like most about 'Die Presse' for Schaufenster is the editorial's abundant use of color. No basic black here--just bright blue, deep red, burnt yellow, and warm neutrals. Yum.
Implications - Youth consumers have an intense urge to travel the globe. This desire stems from the cultural expectations and a desire for escapism from the quotidian. Companies should take this mindset into account when pitching products to this group.
World Traveler Editorials
'Die Presse' for Schaufenster Showcases Wintry Menswear for Jet-Setters
Trend Themes
1. Youth Travel Trend - Opportunity for companies to create products and experiences that cater to the cultural expectations and desire for escapism of young travelers.
2. Colorful Menswear Trend - Disruptive innovation opportunity for fashion brands to incorporate vibrant colors into their menswear collections.
3. Global Jet-setter Trend - Opportunity for travel and lifestyle brands to create products and services that enhance the experience of global jet-setters.
Industry Implications
1. Youth Lifestyle - Youth-focused brands can develop travel-related offerings that align with the desires and expectations of young consumers.
2. Fashion - Fashion brands can explore the use of bold and colorful designs in their menswear collections to cater to the demand for vibrant fashion choices.
3. Travel and Hospitality - Travel companies can offer unique and personalized services to cater to the needs and preferences of global jet-setters.