The Dickey’s Barbecue Pit Party Packs have been unveiled for March Madness as a way to help fans easily feed the whole crew or family when watching the games. The Party Packs come in four varieties to choose from including the Family Pack, XL Pack, BYB Wings & Ribs Party Pack and the BYB Original Party Pack, which are priced starting at $61. The Party Packs are suited for a variety of different group sizes ranging from four to six on the low end all the way up to 10 to 12 on the upper end.
CEO Laura Tea Dickey spoke on the Dickey’s Barbecue Pit Party Packs saying, "Our Dickey’s party pack options are perfect for basketball enthusiasts who are attending or hosting a tournament watch party this season. There’s really nothing better than celebrating your team’s victory alongside Dickey’s slow-smoked, Legit. Texas. Barbecue."
Basketball Tournament Barbecue Meals
Dickey’s Barbecue Pit Party Packs Come in Four Varieties
Trend Themes
1. March Madness Food Packages - Opportunity for food retailers to offer convenient meal packages for sports-watch parties during major tournaments.
2. Group Dining Solutions - Opportunity for restaurants to provide curated meal options for different group sizes to enhance the dining experience.
3. Tailgate Party Packs - Opportunity for food service providers to create specialized packs for outdoor gatherings and events.
Industry Implications
1. Food Retail - Disruptive innovation potential for food retail companies to capitalize on sports events with tailored meal solutions.
2. Restaurant Services - Disruptive innovation potential for restaurant industry to introduce customizable dining options for various group sizes and occasions.
3. Event Catering - Disruptive innovation potential for event catering services to develop themed catering packages for specific gatherings.