The Nutriment Company (TNC) has officially launched a new sub-brand redesign and relaunch, introducing the DIBO dog food to the market. Previously known as Totally Natural Pet Products, DIBO is marketed as a freeflow raw dog food that is ideal for full or mixed meals, or as a topper. The portfolio spans 48 products, including combinations of beef, duck, chicken, tripe, venison, goose, lamb, salmon, and more, with protein sources made from fruit and vegetables. The rebranded kibble features a new packaging design and sales materials that speak to the brand's mission and origin.
"We’re very excited to introduce DIBO to the UK market with its commitment to uncompromising quality and impressive product portfolio sure to satisfy the requirements of health and happiness-conscious pet owners nationwide," comments Ryan Winwright, Head of UK Marketing Operations at Nutriment. "At the heart of the DIBO brand is the strong belief that our dogs deserve the absolute best when it comes to their nutrition, and when it comes to quality meat, the butcher knows best."
Rebranded Raw Pet Foods
The Nutriment Company Launches the DIBO Raw Dog Food After a Rebrand
Trend Themes
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Premiumization of Pet Foods — The introduction of rebranded raw pet foods highlights the shift towards premium offerings focused on quality ingredients and health benefits for pets.
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Sustainable Pet Nutrition — Sourcing proteins from fruits and vegetables positions this rebrand within the growing trend of sustainable and environmentally friendly pet food options.
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Customization in Pet Diets — Multiple product options for mixed meals or toppers cater to the trend of personalized nutrition plans for pets, offering flexibility to pet owners.
Industry Implications
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Pet Food Manufacturing — The launch of a diverse product line with a focus on raw ingredients is indicative of evolving practices within pet food production.
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Pet Health and Wellness — A focus on natural and high-quality nutritional ingredients aligns with the burgeoning industry dedicated to holistic pet health.
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Sustainable Consumer Goods — Incorporating protein sources from sustainable agriculture broadens this industry's scope to include environmentally-conscious pet care products.