Quit monkeying around with boring jewelery designs and scoop up one of Dior's luxury rings. Forget Paul Frank -- Dior's Spring 2008 baubles are anything but cutesy little girl. The fat, gold cocktail ring grasps a gigantic turquoise stone in the center as a beautiful, diamond-encrusted monkey hangs off the side. This is no monkey business!
Implications - Fashionistas have a strong desire to own pieces that are luxurious yet unusual. This appeals to them because they are able to own a product that allows them to stand apart from the crowd while still emulating prestige. Items such as this turquoise Dior ring are seen as gaudy and impossible to pull off. This appeals to fashionistas looking to express a daring, rebellious personality.
Diamond Monkey Holds the Gold
Turquoise Dior Ring
Trend Themes
1. Luxury Jewelry - Designing luxury jewelry using unusual and unique materials, like the combination of gold, turquoise stone and encrusted diamond on Dior's Spring 2008 baubles, appeals to the desire of fashionistas to own pieces that are luxurious yet unusual.
2. Non-cutesy Designs - Creating non-cutesy designs in fashion jewelry products that appeal to those looking to express a daring and rebellious personality by owning product that allows them to stand apart from the crowd while still emulating prestige.
3. Animal-inspired Designs - Incorporating animal-inspired designs in fashion jewelry products, like the monkey design on Dior's cocktail ring, creates unique and playful options for the luxury jewelry market, attracting customers looking for unusual designs with personality.
Industry Implications
1. Luxury Fashion Jewelry - Jewelry brands can tap into the evolving demands of fashionistas by creating unique and unusual luxury jewelry products that combine luxury materials, non-cutesy designs, and animal-inspired aesthetics in their products to satisfy those fashionistas looking for handmade and distinctive designs.
2. Luxury Fashion Brands - Luxury fashion brands can benefit from incorporating unusual and unique designs to their product line, catering to the demands of fashionistas who value owning products that distinguish them from others and augment their style statement.
3. Jewelry Manufacturing Industry - Jewelry manufacturers are presented with the opportunity to experiment with unique materials, innovative shapes, and animal-inspired designs to create distinctive and recognizable jewelry products for the luxury market, catering to the fashionistas seeking peculiar and unusual jewelry items.