This lineup of signature Diageo cocktails spotlights the liquor brand's diverse product range. Showcased at a recent media preview, these craft cocktail recipes celebrate the upcoming holiday season and are created with winter-friendly flavors in mind.
In addition to snacking on Guinness-infused sweets, guests of Diageo's holiday cocktail showcase got to taste the spirits brand's array of tasty craft cocktails. Some crowd favorites included an indulgent Baileys Hot Chocolate, and a Captain Morgan Spiced Cider which featured rich apple flavor notes.
Another favorite was the Crown Royal Harvest Sour which consisted of a Crown Royal Northern Harvest Rye Blended Canadian Whisky and Regal Apple Flavoured Whisky blend. Additionally, the drink also featured fresh lemon juice, grated nutmeg, egg whites, and pimento bitters, making it the perfect holiday dinner staple.
Craft Holiday Cocktails
These Signature Diageo Cocktails Feature Flavorful Premium Spirits
Trend Themes
1. Premium Spirits Craft Cocktails - As consumers increasingly seek high-quality, unique cocktails, bars and restaurants could offer signature craft cocktail menus featuring premium spirits to capitalize on this trend.
2. Winter-friendly Flavors - Food and beverage brands could develop winter-themed flavors for their products to appeal to consumers during the holiday season, as seen with the Diageo cocktails featuring apple and nutmeg flavors.
3. Cocktail Tasting Experiences - As consumers seek novel drinking experiences, businesses could offer cocktail tasting events or showcases to educate patrons on the history, ingredients and preparation of craft cocktails.
Industry Implications
1. Alcoholic Beverages - Alcohol brands could showcase their products in signature cocktails or offer cocktail recipe suggestions to encourage consumers to experiment with new spirits and flavors.
2. Restaurants and Bars - Restaurants and bars could develop craft cocktail menus featuring premium spirits and unique flavors to keep up with consumer demand for high-quality and novel drinking experiences.
3. Food and Beverage - Food and beverage brands could leverage seasonal flavors to create limited-time products or promotions, as seen with the winter-themed Diageo cocktails featuring apple and nutmeg flavors.