Diageo and EcoSpirits have announced a new global agreement that will see the brands piloting a circular packaging initiative in 18 markets over the course of the next three years. The trial will see the EcoSpirits EcoTote being used as a keg-like way for bars and restaurants to easily access premium spirits without having to deal with glass bottles. The EcoTote is rated to support up to 150 uses, which will replace the need for 1,000 glass bottles during its lifespan to reduce the carbon footprint of the product.
CEO of EcoSpirits Paul Gabie spoke on the Diageo and EcoSpirits partnership saying, "EcoSpirits ’ mission is to end single-use glass in the spirits and wine industry. For the circular economy to achieve global scale, innovators like EcoSpirits need the support of industry leaders like Diageo in catalysing the linear to circular packaging transition. As such, this new global partnership is a significant milestone for EcoSpirits and our journey to a circular future. We are grateful to our partners at Diageo for the seriousness of their commitment to a more sustainable and inclusive world."
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Trend Themes
1. Circular Packaging - The partnership between Diageo and EcoSpirits aims to pilot a circular packaging initiative, utilizing the EcoTote instead of glass bottles, reducing the carbon footprint of the product.
2. Sustainable Spirits - Diageo and EcoSpirits join forces to promote sustainable practices in the spirits industry through the use of the EcoTote, a reusable alternative to single-use glass bottles.
3. Reducing Waste - The EcoTote's 150-use lifespan replaces the need for 1,000 glass bottles, providing a solution that reduces waste in bars and restaurants.
Industry Implications
1. Beverage - The circular packaging initiative in the spirits industry offers opportunities for beverage companies to adopt sustainable packaging practices with reduced waste.
2. Hospitality - The EcoTote's keg-like packaging solution presents disruptive innovation opportunities for the hospitality industry to streamline premium spirits delivery while minimizing environmental impact.
3. Sustainability - The partnership between Diageo and EcoSpirits highlights the importance of sustainability in industries like spirits and wine, creating avenues for the adoption of circular packaging and reduced carbon footprints.