Dhruv Kapoor's Spring/Summer 23 collection called The Seeker is a project that parallels fact and fiction to mimic contemporary society. The collection debuted on the runway in Milan, where the symbol of the Eye was prominent throughout. The Eye symbol aims to showcase the soul and varied states of enlightenment. It is accompanied by large hand-drawn florals blended with &2K stamps.
Each piece is made with 40% upcycled materials discarded by Indian textile manufacturers and recycled plastic waste. Dhruv Kapoor's new launch also features its first line of limited-edition leather goods made with 100% upcycled leather. The launch also marked a special partnership with Italian shoemaker Marsell and eyewear brand Junk to display a combination of creativity, craftsmanship, and style.
Symbolic Contemporary Fashion Collections
Dhruv Kapoor;s SS23 Collection Focuses on the Eye Symbol
Trend Themes
1. Eye Symbol in Fashion - Fashion brands can incorporate provocative symbols like the Eye symbol to create unique, meaningful designs.
2. Upcycling Materials - Brands can innovate by designing collections utilizing discarded materials to create sustainable fashion for the future.
3. Limited-edition Leather Products - Leather brands can tap into the idea of limited-edition upcycled platforms to create high-end niche products for the conscious consumer.
Industry Implications
1. Fashion - Fashion brands can leverage symbolism, like the Eye symbol, to create innovative, provocative designs and differentiate themselves in the industry.
2. Sustainable Materials - The fashion industry can shift towards a more sustainable supply chain by utilizing upcycled materials in their production process.
3. Leather Products - Leather brands can tap into the growing trend of sustainable materials and create limited-edition upcycled leather products to appeal to the niche conscious consumer market.