Using simple cartoon-like drawings, the DHL by Silas Chosen campaign conveys its message perfectly. With slogans like "From Europe to North America in just a few steps," the campaign clearly emphasizes DHL's quick service and speedy delivery.
One image in the DHL by Silas Chosen campaign features a sunny beach with surfers and kids building sand castles and a grassy, rocky area with people playing bag pipes in kilts. The DHL man stands in the middle of these two distinct areas as the connection between North America and Europe.
As there are so many complicated and creative ads out there, the DHL by Silas Chosen campaign is a breath of fresh air with its simple and direct approach.
Ilustrated Postal Service Ads
DHL by Silas Chosen Campaign Uses Simple Cartoons for its Message
Trend Themes
1. Simplified Advertising - Embracing simple and direct messaging can make advertising campaigns stand out in a crowded market.
2. Visual Storytelling - Using simple cartoon-like drawings can effectively convey messages and capture audience attention.
3. Emphasis on Speed and Delivery - Highlighting quick service and speedy delivery can be a powerful marketing strategy.
Industry Implications
1. Logistics - The logistics industry can benefit from simplified advertising campaigns that highlight their quick service and delivery capabilities.
2. Advertising and Marketing - The advertising and marketing industry can explore the use of visual storytelling and simple messaging to create impactful campaigns.
3. Creative Design - Creative design agencies can leverage the trend of simplified advertising and visual storytelling to create engaging campaigns for their clients.