Devine Distillery's 'Ancient Grain Whiskey' is a premium "alternative whiskey" that merges new-world techniques with old-world ingredients and flavors. As its name suggests, the new expression is distilled from ancient grains, including emmer, khorosan, BC barley, and spelt.
In addition, the spirit is aged in new American oak quarter barrels and blended with other modern grains. As a result of this blending, Ancient Grain Whiskey features a one-of-a-kind flavor profile that conjures aromas of clove, allspice, and smoke. In addition, it blends these aromas with the taste of candied fruit, macadamia nuts, and raw vanilla.
Devine Distillery's unique whiskey recently won both the Canadian Artisan Spirits Competition 2022 for 'Spirit of the Year' and the Canadian Artisan Spirits Competition 2022 with 'Gold with Distinction, Best in Class & Excellence in Terroir.'
Ancient Grain Whiskeys
Devine Distillery's 'Ancient Grains' Whiskey Wins 'Spirit of the Year'
Trend Themes
1. Ancient Grain Distilling - There is an opportunity to disrupt the premium whiskey market with distilling techniques that incorporate ancient grains.
2. Alternative Whiskeys - Alternative whiskey blends that incorporate ancient grains create unique flavor profiles that appeal to consumers looking for something different.
3. Terroir-focused Spirits - Spirits that highlight the unique characteristics of their place of origin by incorporating locally-sourced ancient grains have the potential to disrupt the market.
Industry Implications
1. Craft Distilling - Craft distilleries can tap into the demand for unique and alternative whiskey blends made with ancient grains to carve out a niche in the market.
2. Premium Spirits - The premium spirits market can be disrupted by distilleries that use ancient grains to create unique flavor profiles and highlight the terroir and provenance of their products.
3. Health-conscious Beverages - Health-conscious consumers looking for alternatives to traditional whiskey can be targeted with ancient grain whiskey blends that are perceived to be healthier due to their nutritional profile.