Deutsche Telekom is one of the leading telecommunications companies in the world, with a presence in more than 50 countries and over 200 million customers. As a digital pioneer, Deutsche Telekom recognizes the potential and challenges of artificial intelligence (AI), which is transforming various aspects of society and business. To ensure that AI is used in positive and responsible ways, Deutsche Telekom has developed nine self-binding guidelines for its own AI-based products and services.
The nine guidelines are: responsible, careful, supporting, transparent, secure, reliable, trustworthy, cooperative, and illustrative. They cover various aspects of AI development and deployment, such as accountability, ethics, customer orientation, data protection, quality assurance, risk management, human-machine interaction, and education. The guidelines are based on the core values of Deutsche Telekom, such as customer satisfaction, innovation, integrity, and social responsibility. They also reflect the principles of the European Union’s General Data Protection Regulation (GDPR) and the Charter of Fundamental Rights of the European Union.
The purpose of the guidelines is to provide a framework for Deutsche Telekom’s employees, partners, and customers to use AI in a beneficial and ethical manner. The guidelines are not meant to be static or rigid, but rather to evolve with the changing technological and social landscape. They are also intended to foster dialogue and collaboration with various stakeholders, such as regulators, academics, civil society organizations, and other industry players. By following these guidelines, Deutsche Telekom aims to become a leader and role model in the field of AI.
Workplace AI Use Frameworks
Deutsch Telekom's Nine Guidelines Ensure Safe and Fair AI Use
Trend Themes
1. Ethical AI Use - Deutsche Telekom's guidelines ensure that AI is used responsibly, with transparency and accountability, creating opportunities for businesses to develop ethical AI solutions.
2. Customer-oriented AI - Deutsche Telekom's guidelines prioritize customer satisfaction and education, providing opportunities for businesses to create AI products and services that enhance the customer experience.
3. Collaborative AI Development - Deutsche Telekom's guidelines promote dialogue and collaboration with various stakeholders, opening up opportunities for businesses to engage in partnerships and co-create innovative AI solutions.
Industry Implications
1. Telecommunications - Deutsche Telekom's guidelines for ethical AI use present opportunities for the telecommunications industry to develop AI-driven products and services that enhance customer experiences and ensure responsible use of AI.
2. Technology - Deutsche Telekom's customer-oriented AI guidelines offer opportunities for the technology industry to create innovative AI solutions that prioritize customer satisfaction and provide meaningful benefits.
3. Data Protection - Deutsche Telekom's collaborative AI development guidelines create opportunities for the data protection industry to engage in dialogue and collaboration, ensuring that AI solutions are developed in compliance with privacy regulations.