Simply Gum is known for its organic product range that includes peppermint and ginger flavors along with dessert gums with ingredients like cinnamon, maple and even coffee. While flavors like coffee often go against traditional chewing gum rules, Simply Gum's natural products appeal to more diverse palettes.
This unexpected chewing gum range follows in the footsteps of popular brand Extra -- the company recently released a cake pop chewing gum -- and marks the popularity of confection-inspired breath fresheners. While many may cure a sweet tooth with an indulgent piece of cake or candy, health conscious consumers can enjoy familiar flavors in the form of a dessert gum or mint.
In addition to Simply Gum's more unusual flavors, the brand also carries more familiar gum options that are made with mint and fennel herb ingredients.
Organic Dessert Gums
Simply Gum's Range Boasts Unexpected Cinnamon, Maple and Coffee Flavors
Trend Themes
1. Confection-inspired Breath Fresheners - The popularity of confection-inspired breath fresheners presents an opportunity for creating unique and flavorful chewing gum products.
2. Health-conscious Chewing Gum - The demand for natural and organic gum options caters to health-conscious consumers, providing an opening for innovative gum flavors.
3. Expansion of Unconventional Gum Flavors - The success of Simply Gum's unexpected flavors like cinnamon, maple, and coffee indicates a growing market for unconventional chewing gum options.
Industry Implications
1. Confectionery Industry - The confectionery industry can explore the idea of venturing into breath fresheners and gum products to tap into the trend of confection-inspired breath fresheners.
2. Health Food Industry - The health food industry has an opportunity to create new and innovative chewing gum options that cater to the demands of health-conscious consumers.
3. Food and Beverage Industry - The food and beverage industry can explore the expansion of unconventional gum flavors to attract consumers seeking unique and exciting taste experiences.