Originally scheduled to physically take place in the month of May in New York City, Dessert Goals—the wildly popular festival that covers all things sweet—is now running virtually on Friday, July 31st and Saturday, August 1st.
This year, the playful theme for Dessert Goals is 'Creamsicle Dreamsicle.' The experience will boast interactive programming that includes original content, both live and pre-recorded. Among the demos with celebrated chefs and the virtual panels, Dessert Goals welcomes a keynote speech from the founder of Bakers Against Racism. In addition, $1 of each ticket for the event will be going to No Kid Hungry—a national campaign that seeks to end childhood hunger in America.
Attendees can also enjoy many perks that Dessert Goals has to offer, including various discount codes, access to the Virtual Vendor Marketplace, recipes, a virtual goody bag, and surprise prizes.
Digital Sweets-Focused Festivals
Dessert Goals Restructures Its Event Due to the COVID-19 Outbreak
Trend Themes
1. Virtual Events - The shift to virtual events presents an opportunity to explore innovative ways of engaging attendees and delivering unique experiences online.
2. Interactive Programming - Incorporating interactive elements into virtual experiences can enhance attendee engagement and create memorable moments.
3. Social Responsibility - Supporting charitable causes and giving back to the community can be a powerful way to create positive brand associations and make a difference.
Industry Implications
1. Event Planning - Event planning companies can embrace virtual events and develop creative strategies to deliver engaging and interactive experiences for clients.
2. Food and Beverage - The food and beverage industry can explore virtual festivals and develop new ways to showcase products, offer discounts, and connect with customers.
3. Non-profit Organizations - Non-profit organizations can leverage virtual events to raise funds for important causes and create impactful experiences that inspire support and action.