INU INU's desktop icon dresses are a wearable homage to nostalgic technology. Each garment boasts a simple top silhouette and pleated details that extend down from their waist.
The seemingly classic wardrobe staples are accented with desktop icon graphics and will appeal to daring fashion fans who grew up in the 90s. While Gen Z members have no recollection of retro computers, Millennials will be transported back in time at the sight of these fashions.
Known for apparel that references popular subcultures, INU INU celebrates nostalgia with this graphic dress collection. The online retailer's playful collection also references the recent resurgence of lo-fi digital art, music and cyclical technology that is viewed as eclectic rather than outdated.
Desktop Icon Apparel
INU INU's Dresses Reference Nostalgic Tech Imagery
Trend Themes
1. Nostalgia-inspired Apparel - Fashion companies can harness the power of nostalgia to create disruptive innovation opportunities with apparel that references retro themes, designs and technology.
2. Retro Graphics in Clothing - The use of retro graphics as a design anchor for clothing items can create a new trend in fashion, bringing back the vintage, 8-bit era of the past.
3. Fashion for Generations - Apparel and fashion accessories that cater to different generations, such as Gen Z and Millennials, can create disruptive innovation opportunities in the fashion industry, allowing for greater inclusivity and market growth.
Industry Implications
1. Fashion - Fashion companies can create nostalgia-inspired collections that reference past eras and technology, creating innovative designs that cater to different target markets.
2. E-commerce - The rise of e-commerce platforms has allowed fashion retailers, like INU INU, to reach a wider audience with trend-setting designs and reach niches they couldn't before.
3. Digital Art and Music - The resurgence of lo-fi digital art and music has made this a popular and influential trend that has the potential to create new opportunities in the fashion industry, by inspiring digitised graphics and themes for textiles.