The new Stella McCartney Fall 2008 collection for Adidas ensures you work out and get adventurous in style with designer gear.
The collection includes apparel for dancing, running, tennis, golf, and winter sports. The highly coveted pieces are already available online, but will not arrive in stores till August 15th.
The gold running jacket that you see in the 9th image in the gallery is a limited edition piece that sells for $400.
The McCartney Adidas tennis gear is usually worn on the courts by Maria Kirilenko, a good friend of Maria Sharapova who recently had a cursed Tuxedo outfit by Nike.
Designer Sports Fashion
Adidas by Stella McCartney Fall 2008 Collection
Trend Themes
1. Designer Sports Fashion - There is an opportunity for high-end designers to enter the sports fashion market, creating high fashion options for athletic wear.
2. Limited Edition Sports Apparel - Companies can create exclusivity and generate demand by introducing limited edition pieces, resulting in a profitable revenue stream.
3. Specialized Sports Apparel - Designers and companies can create clothing and gear for specific sports, filling gaps in the market and catering to niche audiences.
Industry Implications
1. Fashion - Fashion companies can explore the sports fashion industry, creating high-end and stylish options for athletic wear.
2. Athletic Wear - Brands can introduce limited edition pieces and specialized options to cater to different sports and generate higher profits.
3. Athletic Accessories - Companies can create fashionable and functional sports accessories to complement and enhance the experience of sports enthusiasts.