The Ceresio 7 Gym and Spa by Dsquared2 is the luxury fashion label's latest foray into experiential marketing -- the private health club is located in the basement of the label's Milan flagship store and gives new meaning to the concept of multi-functional retail spaces.
Founded by twin designers Dean and Dan Caten, Canadian brand Dsquared2 is synonymous with selling a luxurious lifestyle and its newly opened gym and spa targets health-conscious fashion fans.
Spanning over 19, 000 square feet, this designer gym consists of four key areas: a fitness studio, a spa that is equipped with a swimming pool and baths, along with medical and nutrition-focused spaces. Embracing a "360-degree approach to well-being," Dsquared2 lets loyal customers experience a new level of exclusivity and ensures its brand identity is displayed all throughout its new health club.
Boutique Designer Gyms
Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit
Trend Themes
1. Experiential Marketing - The Ceresio 7 Gym and Spa demonstrates the potential for luxury brands to create unique and immersive experiences for their customers.
2. Luxury Fitness - The designer gym trend highlights the growing demand for high-end fitness facilities that cater to affluent clientele.
3. Multi-functional Retail Spaces - By incorporating a gym and spa within its flagship store, Dsquared2 showcases the potential for retail spaces to serve multiple purposes.
Industry Implications
1. Fashion - Luxury fashion brands like Dsquared2 can leverage designer gyms to strengthen their brand image and reach health-conscious consumers.
2. Health and Wellness - The rise of boutique designer gyms presents opportunities for the health and wellness industry to tap into the luxury fitness market.
3. Retail - Retailers can explore the concept of incorporating fitness facilities into their stores to create unique and memorable shopping experiences.