Nike is allowing consumers to personalize their pair of Nike Kyrie 2 basketball shoes via NIKEiD with a specialized 'Ky-rispy Kreme' print that turns the shoes into a designed sneaker that references the fried pastry. The shoes are subtle in their nod to the sweet food, focusing more so on the athletic look of the sport sneaker.
The 'Ky-rispy Kreme' print is a technicolor pattern available specifically through NIKEiD that combines food with sport culture. The print features a circular embossed pattern paired with bright pink, orange and purple hues swirled together on the back heel of the basketball shoe. The sneaker is complete with a red and white speckled bottom, white soles, red laces and green Nike swoosh logo.
Donut-Inspired Sneakers
NIKEiD Lets Consumers Customize Their Shoes with a 'Ky-rispy Kreme' Print
Trend Themes
1. Customized Sneakers - The trend of personalized sneakers is growing, offering opportunities for companies to offer more customization options to their customers.
2. Food-inspired Fashion - The fusion of food and fashion is becoming a popular trend, creating new opportunities for collaborations and designs.
3. Athletic Leisurewear - The trend of incorporating athletic elements into everyday fashion is growing, opening new markets for companies to create comfortable and stylish clothing.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can continue to innovate by offering more personalized options and collaborations with other industries such as food.
2. Fashion - Brands in the fashion industry can explore food-inspired designs and collaborations with athletic brands to create unique fashion items.
3. Retail - Retail companies can take advantage of the growing trend of personalized fashion by offering more customization options in their stores and online.