Ferrari's Legacy is encapsulated in its new lifestyle concept store designed by Sybarite, a London-based architectural studio. The design is reminiscent of a racetrack as it features a scarlet glass wall and a terracotta facade that nods to its Italian roots.
Located in Maranello in northern Italy, the store's launch coincides with Ferrari's debut into the world of fashion. The sportscar brand launches its first fashion collection on June 13. Rocco Iannone is the creative mind behind the apparel line's design.
The building itself was designed to create a retail environment that adequately showcases Ferrari's fashion direction. Moreover, Sybarite was asked to create a space in which Ferrari's Formula 1 fans can immerse themselves in the brand
Racetrack-Inspired Lifestyle Concept Stores
Ferrari's New Lifestyle Store is Designed by Sybarite
Trend Themes
1. Racetrack-inspired Store Designs - Designing retail environments to highlight a brand's identity and create a unique shopping experience.
2. Luxury Lifestyle Stores - Creating high-end retail spaces that cater to a brand's dedicated fanbase and showcase their product offerings.
3. Fashion Collections From Non-fashion Brands - Expanding into new markets by leveraging a strong brand identity to create fashion lines that appeal to fans and new customers alike.
Industry Implications
1. Retail - Opportunities for innovative store designs that showcase a brand's identity and create unforgettable shopping experiences.
2. Luxury - Creating high-end lifestyle stores that cater to a brand's fanbase and offer unique products and experiences.
3. Automotive - Expanding into new markets by leveraging a strong brand identity to create products that appeal to fans and new customers alike.