Apple is more than a tech company; it's become a culture unto itself, with ardent, obsessed fans, and 'Designed by Apple in California' is a testament to that fandom. Designed by Apple in California is a coffee table photography book that features crisp images of hundreds of the company's products from throughout its 20 years of operation.
There are over 450 photos in the book, with many Apple products being highlighted. Those products are both popular and obscure, ranging from the 1998 iMac, one of the most popular home computers of its time, to 2015's Apple Pencil, a lesser known item of recent years.
The book itself is available in a large and medium format. These are both printed on custom-dyed paper with matte silver edges.
Branded Tech Photography Books
'Designed by Apple in California' Photographs 20 Years of Products
Trend Themes
1. Tech Photography Books - Opportunity to create photography books that highlight the evolution and impact of technology products from various brands.
2. Fandom Culture - Opportunity to tap into the passionate fan bases of tech brands and create products that cater to their interests and nostalgia.
3. Custom Print Formats - Opportunity to offer customization options for print formats to enhance the visual appeal and uniqueness of photography books.
Industry Implications
1. Publishing - Disruptive innovation opportunity for publishing companies to create niche photography books that cater to technology enthusiasts.
2. Tech Gadgets - Disruptive innovation opportunity for tech companies to release limited edition products or merchandise that resonate with their dedicated fan bases.
3. Printing and Packaging - Disruptive innovation opportunity for printing and packaging companies to develop custom printing techniques and materials that offer unique visual and tactile experiences for book products.