In a world filled with fashionistas, it's not even enough for stuffed animals simply to be cute: they have to be pretty too.
A store in Beijing called Pandatown focuses on precisely that. They design and sell colorful Chinese opera costumes for those who want their pandas to wear traditional dress. They also have panda costumes that reflect western superheroes like Spiderman and Batman. And for those who want to take things to adult levels? Just go for the kinky golden dress.
"The idea of Pandatown is to create a panda version of Barbie," said the artists from the store.
Fashion Plushies
Pandatown in Beijing is All About Fashion for Pandas
Trend Themes
1. Fashion Plushies - Opportunity for the creation of fashionable and trendy costumes for stuffed animals.
2. Chinese Opera Costume Trend - Potential to capitalize on the demand for traditional Chinese opera costumes for stuffed pandas.
3. Superhero Plushie Fashion - Disruptive innovation opportunity to create popular superhero costumes for stuffed animals.
Industry Implications
1. Stuffed Animal Retail - Opportunity for retailers to offer a wide range of fashionable costumes for stuffed animals.
2. Custom Doll Clothing - Potential for custom clothing designers to expand into creating costumes for plushies.
3. Pet Fashion Industry - Disruptive innovation opportunity for pet fashion companies to extend their offerings to include fashionable plushies.