Desert Trip is a music festival that is marketed as being the "Coachella for old people," due to its predominantly classic rock lineups.
This previous year the music festival, which was located in Indio, California, featured popular artists Paul McCartney, Bob Dylan, the Rolling Stones, Neil Young, the Who and Roger Waters of Pink Floyd. The festival is ideal for Boomer and Gen X demographics who are seeking a nostalgic revival of all their favorites, and for younger demographics who are seeking to experience in-person the most influential musicians of decades past.
Desert Trip's marketing, which fuses both classic and contemporary elements, ensures that the music festival is able to appeal to a wide range of age groups.
Boomer-Targeted Music Festivals
Desert Trip is Being Marketed as a Festival for Older Demographics
Trend Themes
1. Classic Rock Festivals - Creating more festivals that cater to nostalgic music audiences can disrupt the industry by attracting a different demographic.
2. Multi-generational Events - Designing events that cater to both younger and older generations could disrupt the industry by expanding the target audience.
3. Hybrid Marketing - Mixing classic and contemporary elements in marketing campaigns could disrupt the industry by appealing to a wider range of ages and demographics.
Industry Implications
1. Music Festivals - Creating music festivals that cater to specific age groups could disrupt the industry by providing unique experiences for different demographics.
2. Event Planning - Designing events that allow older and younger generations to connect could disrupt the industry by opening up opportunities for new types of events and experiences.
3. Marketing - Incorporating both classic and contemporary elements in marketing campaigns could disrupt the industry by appealing to a wider range of age groups and demographics.