For the first time ever, Gilette Venus is introducing a dermaplaning skincare collection with three products that can be used in three easy steps. The Venus for Facial Hair & Skin Care with OLAY Collection is dermatologically approved and it consists of a cleansing primer, a dermaplaning razor and a hydrating serum to support healthy-looking, glowing skin.
Dermaplaning is beneficial for exfoliating the skin, removing dead skin cells, enhancing the absorption of skincare products and creating a better base for the application of makeup products. Many women are incorporating dermaplaning into their beauty rituals for these reasons and Gilette's three-step routine helps to simplify the process.
"In our research, we found that women were searching for clarity on the best way to care for their skin while dermaplaning. There was a need for a full regimen, with specially formulated products to use throughout the process," said Elizabeth Compo, Senior Scientist for P&G Female Shave Care.
Dermaplaning Skincare Collections
Venus' Range Simplifies Facial Hair & Skin Care with Three Steps
Trend Themes
1. Dermaplaning Skincare Regimens - Creating multi-product routines for easily achieving smoother skin through dermaplaning could be a disruptive innovation opportunity.
2. Dermaplaning Razor Design - Innovating and creating a dermaplaning razor that is not just intended for hair removal could disrupt the skincare industry.
3. Multi-purpose Beauty Tools - Designing beauty tools that specifically cater to multiple purposes, such as exfoliating dead skin cells and hair removal, could revolutionize the beauty industry.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from the introduction of multi-step, dermaplaning skincare regimens as a new product category.
2. Razor Industry - The razor industry can explore the untapped potential of creating razors designed for dermaplaning as well as hair removal.
3. Beauty Tool Industry - Designing multi-functional beauty tools that cater to both hair removal and skincare can be a new product category.