Like many other restaurants during the COVID-19 pandemic, Denny has begun offering grocery delivery through a new service called 'Denny's Market.'
Denny's Market is a recently launched service that allows consumers to order grocery staples from their local Denny's restaurant. Staple items include food products such as eggs, bread, bacon, ham, and cheese, as well as household items like toilet paper. Though the selection is limited, the prices are comparable to most supermarkets, making Denny's a good option for consumers who just need a few items to fill their pantry.
Grocery orders from Denny's Market can be placed through the brand's website or app, and delivery is free for orders of $20 or more.
Diner Chain Grocery Services
Denny's Has Launched a New Grocery Service Called 'Denny's Market'
Trend Themes
1. Restaurant-based Grocery Services - Other restaurants can consider launching a similar grocery service to diversify their revenue streams and cater to customers who prefer to stay at home.
2. Limited Grocery Selection - Specializing in specific grocery items that are in-demand in the local market can help businesses create a niche for themselves.
3. Free Delivery - Offering free delivery for orders above a certain amount can incentivize customers to purchase more items per transaction.
Industry Implications
1. Restaurant - Restaurants can explore the idea of offering grocery services, either as a standalone business or as an extension of their existing business.
2. Retail - Supermarkets and grocers can partner with restaurants to offer a wider variety of food items and household staples for customers.
3. Food Delivery - Online food delivery companies can expand their offerings to include grocery delivery from restaurants, providing the convenience of one-stop shopping for customers.