A collaboration between Heineken and Japanese fashion brand 'NEIGHBORHOOD' created the Heineken100 Denim Collection. It's common for t-shirts to bear logos for beer brands, but Heineken's foray into jeans is an interesting one.
Most noticeably, the denim collection bears Heineken's logo on labels, as well as its iconic green color on stitching details and leather label on the back of the jeans.
The partnership between the Dutch brewing company and the Japanese fashion brand brings together a fusion of common elements. Chris Gibbs, the Creative Director for the Heineken100 project describes that: "Both Heineken and I wanted to expand the horizon of this year’s products." No matter how different fans of Heineken and NEIGHBORHOOD clothing may seem, this collaboration expresses that both consumers share an appreciation for quality.
Beer-Branded Denim
The Heineken X Neighborhood Denim Collection Exudes Quality
Trend Themes
1. Collaborative Fashion - More brands will collaborate to create unique, high-quality clothing products.
2. Branded Denim - Brands will explore new ways to incorporate branding into denim products.
3. Brand Recognition Clothing - Clothing that features recognizable branding will become increasingly popular.
Industry Implications
1. Fashion - The fashion industry will continue to see a rise in collaborative products that blend traditional and contemporary elements.
2. Beverage - The beverage industry could explore partnerships with fashion companies to create unique, branded clothing products.
3. Apparel Manufacturing - Companies that specialize in apparel manufacturing could benefit from partnering with non-traditional brands to create unique clothing products.