Mini has rolled out an action-packed commercial where possessed shopping carts attack and destroy cars in the parking lot of a supermarket.
The Demon Carts TV spot features demonic carts that protect the parking lot and attack any car that dares to park there. Their reign comes to an end when a Mini cooper comes to the neighborhood and uses its size and smooth handling to destroy each and every one of these carts.
The action is pretty cool and the music by Beacon Street Studios adds an extra dimension to the fun commercial.
The spot was directed by Geordie Stephens for Butler, Shine, Stern & Partners.
Possessed Shopping Carts
MINI 'Demon Carts' Commercial
Trend Themes
1. Demon Carts Advertising - Advertising campaigns featuring creepy or unconventional elements can capture attention and create buzz, leading to increased brand awareness and engagement.
2. Anti-car Accidents Technology - The development of technology that can prevent parking lot accidents, such as advanced sensors and warning systems, can help improve the safety and convenience of parking areas.
3. Intimidating Shopping Carts - The use of unusual or unexpected design elements in everyday products, such as demonic shopping carts, can attract attention and drive consumer interest and engagement.
Industry Implications
1. Supermarkets & Retail - Retailers can use unusual advertising and marketing campaigns, like demonic shopping carts, to create memorable experiences for customers and drive sales.
2. Automotive - Car manufacturers can explore anti-collision technologies for parking lots and other confined spaces to improve driver safety and reduce accidents.
3. Marketing & Advertising - Marketers can experiment with unconventional and creative advertising techniques, like the Demon Carts commercial, to capture audience attention and build brand recognition.