Jordan Brand introduces a new colorway design of the Delta 2 sneaker model for the summer season. The brand takes the classic Grape color palette and updates it with inspirations drawn from the Infinite Lilac palette as well. This allows the shoe to exist somewhere betw3een the past, the present, and the future with its juxtaposing design language.
The new palette is dubbed the lengthy, "Platinum Tint, White, Particle Grey, Dark Smoke Grey" colorway. The shoe is rooted in a white and gray base foundation throughout the upper. The accenting hues include a deeper purple and aqua blue, which can be found at the heel tab, the heel clip, eyestays, and more. Branding details round out the rest of the design.
Summer-Ready Soft Sneakers
Jordan Brand's New Delta 2 Sneakers Boasts a Light Palette
Trend Themes
1. Summer-ready Soft Sneakers - The trend towards lighter, softer and more colorful sneakers is growing and brings opportunities for brands to innovate in material choices and unique colorways.
2. Juxtaposing Design Language - The trend towards combining old and new design elements in a single product can offer opportunities for brands to create unique and unexpected products that appeal to a wider audience.
3. Multi-color Palettes - The trend towards using a wider range of colors in product design allows brands to create more diverse and eye-catching products that appeal to consumers looking for something unique and stylish.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trends towards lighter and more colorful sneakers by experimenting with unique materials and color combinations to create eye-catching and comfortable footwear.
2. Fashion - The fashion industry can take advantage of the trend towards combining old and new design elements in single products, creating unique and distinctive clothing and accessories that appeal to consumers looking for something different.
3. Sportswear - The sportswear industry can leverage the trend toward multi-colored palettes to create clothing and accessories that offer both performance and style, appealing to consumers who want to look and feel good while active.