Hot Dog Stand Storage

Delicious Storage by Mathieu Lehanneur Makes Chic Food Cart-Like Containers

Delicious Storage is a new line of containers by Mathieu Lehanneur. Lehanneur was inspired by New York City hot dog stands, of all things. Even though it isn't particularly appetizing to imagine storing any personal belongings inside of a hot dog stand, there is something appropriate about the culinarily-named Delicious Storage.

There are four different size containers in the Delicious Storage series. Colors include silver, blue, green and beige; the pattern on each container is the same: completely reminiscent of that hot dog stand.
Trend Themes
1. Modular Storage Solutions - Creating modular storage solutions inspired by unconventional sources like hot dog stands could introduce a disruptive innovation opportunity in the storage industry.
2. Food-inspired Design - Exploring food-inspired design concepts like the Delicious Storage line can bring a disruptive innovation opportunity to the home decor industry.
3. Utilizing Iconic Imagery - Incorporating iconic imagery, such as a hot dog stand pattern, into everyday products like storage containers can present disruptive innovation opportunities in the consumer goods industry.
Industry Implications
1. Storage - The storage industry can explore the concept of designing containers inspired by unconventional sources like hot dog stands for a disruptive innovation opportunity.
2. Home Decor - The home decor industry has an opportunity to incorporate food-inspired design concepts, such as the Delicious Storage line, for a disruptive innovation.
3. Consumer Goods - In the consumer goods industry, incorporating iconic imagery like a hot dog stand pattern into products like storage containers presents a disruptive innovation opportunity.

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