Flying Pig Ham provides a dynamic example of deli meat branding in its choice to appear artisanal and wholesome. Designed by Gerard Whelan of Brandcentral, the packaging concept for Flying Pig Ham is made up of foil, paper and plastic. Above all else, the packaging concept communicates the high quality and freshness of the deli meat product and suggests consumers are still showing a preference for food products branded to showcase such values.
The premium organic product recalls imagery of a small-batch brands with a label loosely inspired by the brown Kraft paper used to wrap fresh deli meat purchased at a market stall. The entire experience is designed to appeal to the discerning consumer concerned with the origins and ingredients as a matter of preserving health.
Artisan Deli Meat Branding
This Example of Deli Meat Branding Hails from Ireland
Trend Themes
1. Artisanal Deli Meat Packaging - Opportunity for deli meat brands to differentiate themselves by using packaging that conveys a sense of artisanship and quality.
2. Wholesome Food Branding - Brands can capitalize on the preference for food products that are branded to showcase values of quality, freshness, and natural ingredients.
3. Consumer Focus on Origins and Ingredients - Brands can meet the demand of discerning consumers by providing transparent information about the origins and ingredients of their products to maintain health-conscious preferences.
Industry Implications
1. Deli Meat & Charcuterie - The deli meat industry can utilize innovative packaging and branding strategies to stand out and appeal to the evolving tastes of modern consumers.
2. Organic Food - The organic food industry can leverage the preference for wholesome and artisanal products by emphasizing the quality and natural ingredients of their offerings.
3. Packaging Design - The packaging design industry can assist food brands in creating visually appealing and impactful packaging that effectively communicates the desired brand image and values.