As Pepsi tries to keep its stake in the pop beverage empire, it has recently begun to venture into new marketing sectors like footwear with a collaboration with fashion brand Del Toro. The Pepsi x Del Toro 2014 Capsule collection creatively fuses Pepsi's iconic blue, red and white colors with Del Toro's stylish sneaker silhouettes.
The Capsule collection playfully draws on Pepsi's iconic packaging without being too noticeable. The high-top sneakers, called 'Chukkas,' are made with genuine leather and feature a stylish thick white sole. There are several different prints to choose from and all of them infuse the iconic Pepsi colors with outlandish geometric prints. The vibrant design of the Pepsi x Del Toro Capsule collection could be the fresh start Pepsi needs to get back into the game.
Collaborative Soda Shoes
Pepsi Branches into Fashion with a Team-Up with Del Toro Footwear
Trend Themes
1. Collaborative Fashion Collections - The collaboration between Pepsi and Del Toro in creating the Pepsi x Del Toro Capsule collection showcases the trend of brands teaming up to create unique and innovative fashion collaborations.
2. Branding Through Product Diversification - Pepsi's venture into the footwear industry is an example of how companies can expand their branding efforts by diversifying their product offerings and entering new markets.
3. Iconic Packaging-inspired Designs - The use of Pepsi's iconic blue, red, and white colors in the Pepsi x Del Toro Capsule collection highlights the trend of incorporating recognizable branding elements into product designs, creating a unique and visually appealing aesthetic.
Industry Implications
1. Fashion Retail - The collaboration between Pepsi and Del Toro demonstrates the potential for fashion retailers to partner with non-traditional brands to create innovative and limited-edition collections.
2. Beverage Manufacturing - Pepsi's foray into the footwear industry suggests opportunities for beverage manufacturers to expand their brand presence by entering unrelated product markets and leveraging their brand equity.
3. Consumer Goods Packaging - The use of Pepsi's packaging design elements in the Pepsi x Del Toro Capsule collection highlights the potential for consumer goods packaging companies to collaborate with fashion brands, providing unique branding opportunities for both industries.