The Del Taco Beyond Burritos have been announced by the QSR brand as a new option that builds on the success of the recently introduced Beyond Tacos. Made with Beyond Meat plant-based crumble, the burritos are made with premium ingredients to make them a tasty alternative to existing menu items that include meat. The burritos come in two varieties including the Beyond 8-Layer Burrito and the Epic Beyond Cali Burrito, which are both available nationwide at all of the brand's 580 participating locations.
The brand is also promotion the new Del Taco Beyond Burritos by offering consumers who order through its app with a free Beyond 8-Layer burrito with any purchase using the promo code BEYOND8 starting on June 20 for seven days only.
Plant-Based Meat Alternative Burritos
The Del Taco Beyond Burritos Come in Two Varieties
Trend Themes
1. Plant-based Meat Alternatives - Opportunity to develop innovative plant-based meat alternatives to cater to the growing demand for vegetarian and vegan options.
2. QSR Brand Partnerships - Opportunity for quick-service restaurant brands to collaborate with plant-based meat alternative companies to introduce new menu items and appeal to a wider customer base.
3. Promoting Sustainability - Opportunity to promote sustainability by offering plant-based meat alternatives as a more eco-friendly option compared to traditional meat products.
Industry Implications
1. Food Technology - Disruptive innovation opportunities in creating new plant-based meat alternative products and improving their taste, texture, and nutritional value.
2. Fast Food - Disruptive innovation opportunities in incorporating plant-based meat alternatives into fast food menus to cater to the evolving dietary preferences of consumers.
3. Digital Marketing - Disruptive innovation opportunities in leveraging digital marketing strategies, such as app-based promotions, to create awareness and drive demand for plant-based meat alternative products.