The packaging design for Deep Eddy Sweet Tea Vodka really conveys the act of sipping on a cold beverage by the poolside. Just looking at it will make you want the summertime fun to come faster.
The logo was inspired by the 1940s, where back in the day, pilots had Bomber Girls painted as pin-up gals on their planes to remind them of home. Incorporating this same idea, the swimming pool in vodka's branding is reminiscent of their own pool in Austin Texas, where pretty girls in bikinis come out to play and everyone downs a cold one on a hot summer day.
This refreshing booze has been distilled ten times with premium whole leaf teas and sweetened with local clover honey. The Deep Eddy Sweet Tea Vodka was designed by Toby Sudduth of Sudduth Design Co.
Vintage Pin-Up Packaging
This Deep Eddy Sweet Tea Vodka Features a Sultry Design
Trend Themes
1. Vintage-inspired Packaging - Exploring packaging designs that evoke nostalgia and draw inspiration from different eras.
2. Summer-themed Branding - Using visuals and imagery to create a sense of summer and poolside fun in product branding.
3. Local and Artisanal Ingredients - Highlighting the use of high-quality, locally-sourced ingredients in alcoholic beverages.
Industry Implications
1. Alcohol and Spirits - Incorporating vintage or summer-themed packaging designs in the alcohol and spirits industry can help create a unique selling point and attract customers.
2. Design and Advertising - Providing design services and expertise to develop vintage-inspired packaging and summer-themed branding for various products and industries.
3. Hospitality and Tourism - Incorporating summer-themed branding and packaging designs can enhance the guest experience for hotels, resorts, and other hospitality businesses during the summer season.