Facebook created a mobile dedicated gaming app, titled Facebook Gaming, which will be released on April 20th. The gaming app is initially available for Android users, however, an iOS version will be released following approval from Apple. The app will have casual games for individual players, as well as multiplayer games.
However, the main feature of the new dedicated gaming app is the ability to create and watch live streams. This can be done using a Go Live function, which will enable others to watch live gameplay.
The app will not have any advertisements on it, and in place of ads, Facebook will use a star system to generate revenue. Stars have been successful on other game streaming platforms, which is likely why Facebook chose it over advertising.
Social Media Gaming Apps
Facebook is Launching a Dedicated Gaming App for Mobile Streaming
Trend Themes
1. Mobile Gaming Apps - Disruptive innovation opportunity: Develop a mobile gaming app with a unique revenue generation strategy, such as using a star system instead of ads.
2. Live Streaming Games - Disruptive innovation opportunity: Create a platform that focuses on live streaming gaming content, allowing users to watch and interact with their favorite gamers.
3. Ad-free Gaming Experience - Disruptive innovation opportunity: Build a gaming app that offers an ad-free experience, providing an alternative revenue model like the star system used by Facebook Gaming.
Industry Implications
1. Mobile Gaming Industry - Disruptive innovation opportunity: Explore new ways to monetize mobile gaming apps, such as incorporating a star system or other innovative revenue models.
2. Live Streaming Industry - Disruptive innovation opportunity: Develop a live streaming platform specifically for gaming content, catering to the growing demand for interactive gaming experiences.
3. Advertising Industry - Disruptive innovation opportunity: Find alternative revenue sources for apps and platforms by exploring innovative models like the star system used in Facebook Gaming.